Trends in workplace solutions: insights from Kenya

Profica has been making strides in East Africa working on key projects for clients such as the Rockefeller Foundation, BCG East Africa, Mastercard, Visa and GE.

Martine Haex, Profica workplace solutions lead in Kenya, says a clear trend in workplace design is the shift towards a workplace being ‘online first’, ‘offline first’, or a hybrid model of the two. “The office is transforming into a collaboration space where culture is pivotal. It’s a place where people feel safe and heard. A growing trend is the blended use of workspace, maximising use around the clock, and not just during typical business hours. This includes adding functions like hospitality, sports, education, entertainment, and living areas. This approach not only optimises the use per square meter, but also fosters integration among diverse groups of people.”

In the Kenyan region, post-Covid, there has been a significant call back to the office, reducing the time spent working from home, says Haex. “Unlike Europe, people in this region prefer working from an office due to factors such as power fluctuations, lack of wifi, children at home, and the absence of a separate office space. Companies are recognising the value of a good office fit-out in retaining talent.”

Haex says the work environment is evolving to be more flexible and agile. “With the world becoming more uncertain, the challenge lies in preparing for the next stage of unexpected circumstances, such as a pandemic.”

According to Haex, a holistic approach to workplace solutions sets Profica apart. “We aim to create meaningful and memorable spaces where the physical office is a carrier of culture. It’s not just about keeping people healthy and productive, but also fostering a sense of belonging. Considering that people spend approximately 90,000 hours of their lives in an office, Profica aims to make it more than just a space with desks and chairs.”

Haex shares an insight about the future of workplaces, especially in East Africa. “Equality in the workforce and inclusiveness will play a significant role, mirroring the leaps African countries have made in terms of technology. This progress will also be reflected in creating inclusive office spaces.”

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